Adidas collaborating with a queen of Performance art, Marina Abramovic

Adidas collaborating with a queen of Performance art, Marina Abramovic

  July 14, 2017    hobro

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Some of you have likely seen and/or heard about Adidas collaborating with a queen of Performance art, Marina Abramovic, for a new Adidas commercial released to honor the 2014 FIFA World Cup in Brazil.

Abramovic originally produced the short performance art black and white film that has been revised to feature the Adidas brand in 1978.  She produced the original work entitled “Work Relation” with her former partner and lover Ulay.

People in white lab coats and, of course, wearing Adidas shoes ( I just bought my first pair, and I just love how simple and comfortable they are ) are asked to transport rocks using buckets from one side of a platform to the other. Narrating the piece, Abramovich states: “This performance is investigating three different social groups performing the same task: transporting stones from one side of an empty room to the other side,” I loved how the performance illustrated the strength in unity or team work, thereby adroitly underscoring what teams on the World Cup pitch must do to advance.  The black and white film and its unemotional yet active participants, together with the brand recognition, illustrates how art may effectively be used as a marketing instrument.

The piece also underscores how we humans must have human contact and connectivity to survive, propagate and prosper.  We need one another, and simply cannot exist as one. We can create as an individual but the value of any creation, including an artistic one, is in its exchange with others.  The same may be said about knowledge. As a society, we may only solve our problems via a free and open exchange of ideas that promotes understanding and acceptance.  While the import and genius of individual efforts are aptly revered and lauded, common collaboration and unheralded team work ultimately produce the victory.

What do you guys think?

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How to ask for HELP

How to ask for HELP

  July 10, 2017    hobro

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“The purpose of human life is to serve and to show compassion and the will to help others,” says Albert Schweitzer Everybody needs help in some way or the other sometimes. There is no reason to hesitate yet many people still do. There are multiple reasons for not asking help. One might think he will not get the help or what he is asking for. Thus asking for help can be surprisingly hard even if it is a little thing. But you have to believe that one cannot tackle all the hindrances in owns life. You should make your connections carefully and a strong connection is always helpful. Even you know it’s a routine thing. Thus you don’t need any special guidance to ask for help but here are some tips to make you more comfortable while asking for a help. 1. Make sure you need help: Before asking from anyone, you should be sure that you need help. One should always first try by himself rather than asking directly for help. If you need help, believe that you need help. Sometimes you need to let go of your pride and accept that you can’t solve a problem. 2. Know what you want: This means understanding what you want exactly. Understanding the problem is an important step. This will make it easier for both, you as well as for person whom you want the help. 3. To whom do you want to ask?: The other important thing is the person to whom you ask for the help. You should choose that carefully. It should be based on your need like ask a close friend in any emotional problem. 4. Ask in an effective way: If you ask in a poor language, there is a high chance of rejection. So you should use the language in which the other person is comfortable. Your request should be convincing. 5. Pay for help and receive all suggestions: You should care for all the suggestions and choose the best one. You should always offer help to another person by asking what you could do for him/her. This will make him/her comfortable when he/she is in any need in future. For more such content subscribe to my blog.

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